As you know according to my site I am a HUGE! Star Wars fan…and that is why I’m making this post. This week’s issue of Entertainment Weekly is providing never before seen images from The Last Jedi and I am beyond excited. When Entertainment Weekly starts talking about Star Wars I know it’s almost time for the movie to come out, and it is!
The preseason for the NFL has begun! That means before I know it it’ll be Haloween, and after Haloween comes Thanksgiving, and after Thanksgiving, The Last Jedi will be the next big event. I just can’t believe it. It feels like yesterday when I saw the teaser for the first time during the Star Wars Celebration in April. I remember sitting at home, enthralled in the new settings and the epic clips and the ominous words of Luke Skywalker. And before I know it I’ll be walking out of a movie theater having just seen The Last Jedi and hopefully (most likely) I’ll have the biggest smile on my face.
One observation I’ve made during these months is LucasFilms’ strategy for advertising. They know everyone, including me, wants to see teasers and get juicy scoops on the story of this next film, and they’re obliging us, slightly. They’re releasing images and interviews from the cast but it’s not revealing anything about the movie. There’s only so much you can glean from a still photo, no matter how epic, and that is very smart.
And that’s why these Star Wars films have made so much money when they eventually do come out. They keep Star Wars in the public’s eye but they don’t forcefully thrust it upon us like as if they’re trying to say this, “WATCH THIS MOVIE!!!” That was a problem for Guardians of the Galaxy Vol. 2 and Spider-Man: Homecoming. Guardians of the Galaxy was bringing out little one-to-two minutes clips every other week or so before the movie even came out. And Spider-Man was everywhere, and not in a good way. The advertising was so ridiculous that they literally had a short commercial for the Spider-Man flick in the middle of Wheel of Fortune when somebody won a trip to New York City.
LucasFilm doesn’t do that. They tease us with images that only makes us fans want even more yet they hold back. And then once the tickets are on sale they usually start ramping up the advertising to hype the excitement around the film. Not that this film needs any hyping. I love that about LucasFilm. They keep leaks to a minimum and any details about the film are kept under the utmost secrecy. I mean…the Han Solo film is coming out in less than a year and I don’t any of the characters who are going to be in the movie except for Han Solo, Chewbacca, Lando Calrissean, and Woody Harrelson’s character, Beckett. If I wasn’t such a Star Wars fan I probably wouldn’t even know LucasFilm was making a young Han Solo film, that’s how under wraps it is.
But off of that, it’s nearly halfway through August! The Last Jedi will be getting an official trailer within the next month and a half I reckon and I just can’t believe it. I’m treasuring all of these exciting moments leading up to the premiere because one day I will have seen it and then I’ll be looking forward to the next Star Wars movie. Until then I’ll just have to stimulate myself with the occasional new images from The Last Jedi and watching The Force Awakens every now and again.
Well, thank you for reading my post. I was so thrilled about Star Wars today that I wanted to share my excitement with you. Now I’m just waiting until the time when I can write a post about the new trailer. That’ll be a GREAT day.