Solo: A Star Wars Story finally got two teaser trailers during the Super Bowl and Good Morning America and while they were everything that I was hoping for these teaser posters for the movie are a little…odd for me. This is why.
The Chewbacca Poster
Now this is the first poster and it of course highlights my favorite alien in Star Wars, Chewbacca. There’s nothing particularly special about this poster other than it has Chewie in it with his original, ragged look and his infamous crossbow. That’s always awesome.
The Lando Calrissean Poster
And then here is Lando with his suave self. Look at that yellow shirt paired with that dark cape. Not a lot of people can pull off a super yellow shirt like that in Star Wars without looking wack but that’s exactly why Lando is so cool. One thing he definitely has always had is style and Solo is definitely making us totally aware of that.
The Qi’Ra Poster
Qi-Ra is a brand new character in Star Wars and I’m already becoming a fan. She flaunts her beauty while sustaining the fact that she’s not one you want to just roll up on. I like that and I can’t wait to learn more about her in this movie.
And finally the Han Solo Poster
Okay, we already know that this version of Han Solo isn’t the Han Solo I’ve grown up with at least face-wise. I mean I’m trying to find something about his look that reminds me of Harrison Ford, besides the clothes and the hairstyle, and I’m getting nothing familiar. But…I’ve seen him in motion on the trailers and he isn’t as bad a Han Solo as I thought he’d be and so I’m not worrying about the way he looks anymore.
I will say this though, this is why these posters are bothering me. I get that this movie is supposed to emit a Western-vibe, I mean Qi’Ra is basically wearing cowgirl clothes! but the teaser trailers have such an austere tone and then here are these posters which are so bright and colorful. There wasn’t one moment in either teaser that inspired bright, fun levity and these posters speak otherwise.
If I had seen these posters before the trailers I would’ve undoubtedly thought that the teasers’ tones were going to be a lot lighter than it actually was and that’s not perfect marketing.
The Force Awakens had a classic Star Wars sort of approach with their movie posters to convey that the film was indeed Star Wars and it was starting a new beginning.
Rogue One‘s movie posters conveyed the war aspect of the film through their battle-centric posters and their trailers and there was no mixed messaging whatsoever.
And The Last Jedi kept on a single marketing theme throughout all of their posters; red. That color highlighted the darkness of the sequel and also highlighted the beauty of Crait, a world that we saw on the trailers.
The marketing for Solo is sending mixed messages and that’s slightly upsetting. I mean, is the movie going to be a fun, country Western style Star Wars movie as the posters are conveying or is it going to be a gritty, intense story about a young smuggler finding his place in the galaxy like the trailers have been relaying? I don’t know which genre Disney is trying to place this Star Wars movie in but I believe the marketing has to be seamless for a film to be a success.
I can say that I do like the posters though, to a certain degree. I can’t say they are my favorite posters out of the last three Star Wars films but I can say they are interesting. *shrug* To tell you the truth, I’m glad the trailers weren’t like these posters because if they had been I don’t think I would have liked them as much as I did.
I thank you for reading and I hope you have a beautiful day. May the Force Be With You.